Privacy Policy

Privacy Policy

Last updated: March 13, 2026

This Privacy Policy describes how Alesya Lee (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alesyalee.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

• communicate with you;

• provide, maintain, and improve the Services;

• comply with legal obligations;

• enforce our Terms of Service;

• protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we refer to information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details, including your name, address, phone number, and email address;

• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number;

• Account information, including your username, password, and other information used for account security purposes;

• Customer support information, including the information you choose to include in communications with us, such as messages sent through the Site or by email.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, tags, and similar technologies (“Cookies”).

Usage Data may include:

• IP address;

• browser type and version;

• device type;

• operating system;

• pages viewed;

• time spent on pages;

• referring website;

• actions taken on the Site;

• information about how you interact with our emails, advertisements, or other online content.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• website hosting and e-commerce platform providers;

• payment processors;

• shipping and fulfilment partners;

• analytics providers;

• advertising and marketing partners;

• customer support tools.

Payment processors may collect payment information such as bank card details, billing address, and transaction confirmation in order to process payments and fulfil your orders. We do not store full payment card details on our own servers unless explicitly stated otherwise.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services and perform our contract with you, including to:

• process payments;

• fulfil orders;

• arrange shipping;

• provide returns and exchanges;

• communicate with you about your account, orders, purchases, returns, and other transactions;

• create, maintain, and manage your account.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing communications by email, SMS, or post, and showing you advertisements for products or services.

Where required by law, we will only send such communications or use certain cookies with your consent. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the message or by contacting us.

If you are located in the UK or EEA, the legal basis for certain marketing activities may be our legitimate interests, where permitted, or your consent, depending on the specific communication or technology used.

Security and Fraud Prevention

We use your personal information to detect, investigate, prevent, and take action regarding fraudulent, illegal, or malicious activity, and to protect the security of our Site and Services.

If you create an account, you are responsible for keeping your login credentials confidential.

Customer Support and Service Improvement

We use your personal information to provide customer support, respond to enquiries, and improve our products, services, website functionality, and user experience.

Cookies

Like many websites, we use Cookies on our Site to operate, improve, and analyse the use of our Services.

Cookies may be used to:

• keep the website functioning properly;

• remember your preferences;

• analyse traffic and performance;

• personalise content and shopping experience;

• support advertising and remarketing.

Most browsers accept Cookies automatically, but you can usually modify your browser settings to block or delete Cookies. Please note that blocking or removing Cookies may affect the functionality of the Site.

Where required by law, non-essential Cookies will only be used with your consent.

If your website uses a cookie banner or consent management platform, users will be able to manage their Cookie preferences through that tool.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• with vendors and service providers who perform services on our behalf, such as payment processing, shipping, hosting, analytics, IT support, marketing, and customer service;

• with advertising and marketing partners, where permitted by law;

• when you direct us, request us, or consent to a disclosure;

• with affiliates or within our business group where necessary for business operations;

• in connection with a sale, merger, acquisition, restructuring, insolvency, or other business transaction;

• to comply with legal obligations, court orders, regulatory requests, or law enforcement requirements;

• to enforce our Terms of Service or protect our rights, property, users, or others.

We do not sell your personal information in the ordinary sense of the word. However, certain data sharing for advertising technologies may be considered “sharing” or “sale” under some privacy laws.

Third-Party Websites and Links

Our Site may contain links to websites or online services operated by third parties. If you follow a link to any third-party site, you should review their privacy and security policies and terms.

We are not responsible for the privacy, security, or content of third-party websites or services.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect your personal information. However, no security system is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, including to:

• provide the Services;

• maintain your account;

• comply with legal, tax, and accounting obligations;

• resolve disputes;

• enforce our agreements.

The exact retention period depends on the nature of the information and the reason it was collected.

Your Rights

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• the right to access the personal information we hold about you;

• the right to request correction of inaccurate personal information;

• the right to request deletion of your personal information;

• the right to restrict or object to certain processing;

• the right to withdraw consent where processing is based on consent;

• the right to data portability, where applicable;

• the right to opt out of certain marketing communications and, where applicable, targeted advertising;

• the right to lodge a complaint with a supervisory authority.

These rights are not absolute and may apply only in certain circumstances under applicable law.

To exercise any of your rights, please contact us using the details below.

We may need to verify your identity before responding to your request.

International Users

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence, including countries that may not provide the same level of legal protection.

Where required by law, we will ensure that appropriate safeguards are in place for such transfers, including the use of approved contractual clauses or other lawful transfer mechanisms.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority in your country or region, including the UK Information Commissioner’s Office (ICO) where applicable.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, please contact us at:

Alesya Lee
20-22 Wenlock Road
London N1 7GU
United Kingdom

Phone: +44 7858 153124
Email: info@alesyalee.com
Additional email: alesya@alesyalee.com

Data Controller

For the purposes of applicable data protection law, and unless otherwise stated, the data controller of your personal information is:

Alesya Lee
20-22 Wenlock Road
London N1 7GU
United Kingdom
Email: info@alesyalee.com